Brand Society: How Brands Transform Management and Lifestyle by Martin Kornberger

Brand Society: How Brands Transform Management and Lifestyle



Download Brand Society: How Brands Transform Management and Lifestyle




Brand Society: How Brands Transform Management and Lifestyle Martin Kornberger
Language: English
Page: 330
Format: pdf
ISBN: 0521898269, 9780521898263
Publisher:

Review

"An intelligent, well-informed book from someone who understands that brands and branding are intrinsic to the human condition and didn't float over to Europe from the United States on a sea of Procter & Gamble detergent bubbles sometime in the 1960s...[Kornberger] also puts branding in the centre of management. This is the real strength of the book - to understand where branding comes from and place it into a contemporary corporate context...Kornberger is a clever, cultivated man who writes well. What else can you reasonably ask for?" --Wally Olins, Market Leader

Book Description

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.

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